Her data existed, but it wasn’t easy to use or trust - so we began by organising and simplifying it.

Once everything was clear, we were able to see what was really driving the business. In particular, a group of regular clients aged 40 - 60 stood out as both high-value and consistent. This group often visited for medical pedicures.

With this in mind, we focused on how to reach more people like them. I provided simple, practical recommendations on where to focus her marketing efforts, based on this clearer picture of her business.

It’s still early days, but she now has a much clearer direction - and early signs suggest this approach is helping bring in new clients.